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Jim Berger has been named chairman of unscripted prodco High Noon Entertainment and strategic advisor for ITV America as part of a new deal with ITV America.

In his post, Berger will work creatively across all ITV America brands, while continuing to collaborate with High Noon company president Scott Feeley. Berger co-founded the Denver-based unscripted company, which ITV acquired in 2013.

During Berger’s tenure with High Noon Entertainment, the company launched HGTV’s Fixer Upper and TLC’s Cake Boss; dating series Tough Love for VH1; and survival show Dude, You’re Screwed for Discovery, among other titles.

Before co-founding High Noon, Berger was on the executive team at Liberty Media and served as president of TCI-owned Intro Television. Before that, Berger ran local programming and production for NBC’s Denver-based affiliate KUSA-TV where he co-created the Discovery series How the West Was Lost.

“High Noon has been part of the ITV family for nearly six years, and we wanted nothing more than to continue working in partnership with Jim – who is not only a great creative, but someone whose talent and bench of experience now becomes a tremendous asset to all ITV America labels,” said ITV America CEO David George in a statement.

“It’s a joy to go to work every day and I am thrilled to get to continue working with everyone in Denver, and to expand creatively with David and the larger team at ITV America,” added Berger.

Additionally, Dana Kopper has been elevated to general manager of High Noon Entertainment, previously serving in the role of SVP of production and operations. Joining the company in 2001, Kopper has served in a variety of positions across strategic planning, production management, finance and operations, shepherding more than 200 hours of content per year.