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La La Anthony Goes Behind The Scenes In New Partnership With ITV America

Vibe

by: Shanice Davis

On the heels of starring in BETโ€™s The New Edition Story, La La Anthony has sealed an exclusive production partnership with ITV America. According to Deadline, the media maven has already teamed up with Grammy Award-winning producer Timbaland to develop a docuseries on the business side of hip-hop as she prepares to create additional scripted and unscripted content tailored to urban and pop culture markets via her LaLaLand label.

โ€œIโ€™ve known La La a long time, as a friend and colleague, and she is one of the hardest-working, most driven and connected people in our business,โ€ said Leftfield Entertainment CEO David George. โ€œWeโ€™re thrilled to be deepening our relationship with La La and to take her inspiring voice and entrepreneurial fierceness to multiple genres and platforms.โ€

The Power Playbook author took to Instagram on Wednesday (Feb. 1) to confirm her latest move. โ€œNever not working!โ€ she announced. โ€œExtremely blessed for this opportunity to create amazing television with ITV & provide opportunities for people out there!โ€