News & Press

News & Press

Exclusive: ITV Entertainment options Armoza’s “The Bubble”


by: Selina Chignall

Israeli-based producer and distributor Armoza Formats’ current affairs game show format, The Bubble, has been optioned by U.S. prodco ITV Entertainment.

The Bubble (30×45) isolates celebrity contestants in a “bubble” for one entire week, with no access to internet, mobile phones or television. The contestants are then brought back into the studio and quizzed on the previous week’s current affairs and have to distinguish real stories from fiction.

The format has already aired more than 100 episodes in eight countries, including on the BBC in the UK, Croatia’s HTV1 and STV in Sweden.

“Armoza Formats consistently takes risks by creating high-quality and format-friendly entertainment content that explores cultural issues in unusual ways, ultimately resonating with audiences all around the world. We are delighted to continue to be in business with Armoza Formats and look forward to making The Bubble rise to great heights in the U.S.,” said ITV Entertainment president, David Eilenberg, in a statement.

ITV Entertainment – part of ITV America – is home to unscripted series including Fox’s Hell’s Kitchen, A&E’s The First 48 and the new Queer Eye reboot for Netflix.