News & Press

News & Press

ITV America, Michael Strahan ink production deal


by: Danielle Alcinii

ITV America has secured an exclusive overall production deal with SMAC Entertainment, the Los Angeles-based prodco owned by NFL Hall of Famer and television personality Michael Strahan and his business partner Constance Schwartz-Morini.

Under the deal, Strahan and Schwartz-Morini will develop a raft of unscripted projects across genres such as reality, competition and documentary under the ITV America banner for broadcast across television, over-the-top and digital platforms.

The pair will work collaboratively with the production labels within ITV America’s umbrella, including ITV Entertainment, Leftfield Pictures, Loud TV, Outpost Entertainment, Sirens Media, DiGa, Gurney Productions, High Noon Entertainment and Thinkfactory Media.

SMAC Entertainment is currently working with ITV America on a raft of projects in development or on the air, including Pros vs. Kids, Not for Primetime and the NFL Network’s Tackle My Ride (Leftfield Pictures); Spark the Future with Wiz Khalifa (ITV Entertainment);and Guinness World Records (with High Noon & ITV Entertainment).

ITV America’s chief creative officer Adam Sher and Edward Simpson, EVP of business development and international, helped broker the deal.

SMAC Entertainment is repped by WME.

“Michael’s expertise and ability to navigate everything from sports and game shows to docs and competition, along with his and Constance’s keen instincts for what resonates with audiences, make SMAC an amazing partner for ITV America,” said ITV America CEO Brent Montgomery in a statement. “SMAC joins ITV America with an incredible talent roster and we are all truly excited to roll up our sleeves and push our mutual creative boundaries in this partnership.”

“Constance and I have an enormous amount of respect for the team at ITV America and the group’s spirit of creative risk, support and collaboration, which is key for us as producers and entrepreneurs,” added Strahan.